Dental Internet Marketing | Internet Dental Marketing

Traditional advertising methods are not capable of promoting your office in its neighborhood and sending you new patients anymore. They are ineffective and insanely expensive for local advertising. Same goes for TV and radio. In Yellow Pages, you have to compete with hundreds or even thousands of other offices while you ad is silently sitting at the bottom of the page.

You may have started promoting your services online through a website. You must have realized pretty soon that having a website alone is not going to send you new patients; you need your website to be in clear view for anyone who is searching for your services. Pay Per Click can work, but it is expensive and can cost you thousands of dollars per month, and if you don’t get it right, you keep paying month after month without any revenue.

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How many clients in your area are searching the internet for a new dentist right now? Take a look at some of these search statistics from Google:

•    The search term “torrance dentist” was searched an average 3,000 times per month in the past twelve months.
•    ”thousand oaks dentist” was searched an average of 2,900 times per month.
•    “dental implants los angeles” was searched an average of 2,400 times per month.
•    ”cosmetic dentist los angeles” was searched an average of 5,400 times per month.

Now ask yourself two very important questions. The first question to ask is, “How much of that web traffic am I getting each month?” The second question is, “How many people who visit my website eventually become a patient?” The answers to these two questions will tell you how effective your dental internet marketing is.

Contact us today to find out how we can move your website to the top of the heap and help you generate more business from your dental internet marketing.

Where's Your Internet Marketing?
Dentists specialize in teeth, not in dental internet marketing. It's not unusual for dentists to pay a lot for a beautiful website, but then have no idea how much traffic it gets each month, or how much of that traffic actually creates patients.

The fact is, your website is the cornerstone of your dental internet marketing. However, the cornerstone of a successful website is search engine optimization.

What does “search engine optimization” (SEO) mean? When your website is optimized for search engines such as Google, your website will bring in far more visitors – and ultimately, patients.

The Google Heat Map Tells the Story
Take a moment right now and Google the term “google heat map”. A little down the page are some thumbnail images. Click on the first one that you see.

What comes up is a “heat map”, where the red indicates the highest density of clicks. This heat map demonstrates that the websites that get the highest number of visitors are not necessarily the prettiest ones, not necessarily the ones with the best information, but the ones that appear at the top of the list. Those websites that appear “below the fold” -- that is, you have to scroll down to get to them -- generate hardly any clicks at all.

Now look up “[your area] dentist” or "dentist [your area]". Where does your dental practice appear?
If it's below the fold, now's the time to contact our SEO professional to help with your dental internet marketing.

Without a confident dental internet marketing strategy, chances are you are losing all that revenue you could be getting from your website. Call us to help you get more visitors to your website.