Dental Office Marketing

Your dental office marketing should include a wide array of marketing techniques. Hopefully you already run consistent newspaper display ads in a local paper or magazine, use regular direct mail marketing to keep in touch with existing patients and attract new ones, and excellent signage for your building. These days, however, dental office marketing should never neglect the online component.

How Important is Marketing Online?
Hardly anyone uses the phone book to find phone numbers and businesses anymore, and everyone knows that the double-whammy of cable news and the internet have practically put the nation's newspapers out of business. In other words, if your dental office marketing is to be successful, you must have a successful website.

Website Success
Unlike newspaper ads and outdoor signage, judging the effectiveness of your website doesn't have to be a guessing game. You don't have to rely simply upon the anecdotal responses to the question, “So, how did you hear about us?” With websites, web statistics will tell you exactly how effective your online dental office marketing is.

Is your website getting its fare share of traffic? How many of the people who visit your website actually become your patient? If you are not satisfied with the answers to these questions, it is time to give our SEO specialists a call for a well-defined dental office marketing strategy.

Do you already use Google Analytics to track your website statistics? If you don't, you should. Google Analytics is a free tool that provides a wealth of information about your website. With the click of your mouse, you can see how many new visitors came to your site in a given time frame, whether their visit originated from a search engine or some other location, which pages they visited on your site, and how long they spent looking at your site.

The Search Phrases Your Visitors Use
One particularly useful bit of information Google Analytics will tell you is what keywords or search terms your visitors used to find you. This information is crucial. For example, if you learn that there are an average of 3,000 searches per month for the phrase “dental office in [your city]”, but you are only getting three visitors per month from that phrase, that information tells you that your dental office is definitely not getting its fair share of web traffic.

Based on the information Google Analytics provides about the current state of your website, our search engine optimization (SEO) professional can help you totally transform your web statistics. With well-written blog posts, updated copy designed to increase your search engine rankings, and new elements that increase your conversion rate of visitors to patients, our SEO pro can whip your website into shape and get you the web traffic your dental practice deserves.

If you are planning your marketing based on traditional strategies, such as newspaper ad and yellow pages, you are missing on a great number of people who could becomes your patient via online marketing. With a proper dental office marketing strategy you could substantially increase the number of your patients.