Dental Web Marketing
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Attract Website Traffic Attract Visitors to your Website
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Although it might come as a surprise in today's internet era, roughly 25% of dentists still don't have a website. Here are some more interesting statistics discovered by the San Francisco marketing company, The Wealthy Dentist:
• While 25% of dentists do not have a website, about 10% of them do have an online listing in a directory.
• 13% of dentists don't have any online presence at all.
• Only 54% of dentists have their own dedicated domain name (URL).
Why is Dental Web Marketing so Important?
As the report above mentions, these days a website is more important than a phone number. Compared to the phone book, which often goes straight from the front porch and into the recycling bin, search engines get used to look up phone numbers, including those of dentists, every day. Here are some more statistics you should know that are relevant to your dental web marketing:
• 75% of Americans use search engines regularly
• 56% of Americans use search engines daily
• 54% of Americans choose the internet over the phone book
These statistics were compiled in 2008, so today's percentages might be even higher.
Dental Web Marketing
Most people look for a dentist online and through search engines such as Google. A decent dental web marketing strategy is what you need to have a strong online presence and get your fair share of patients each month.If You Don't Have a Website, How Should You Start?
Most dentists do not have the time, the interest, or the know-how to run their own website. Furthermore, even if you do have your own website, that's no guarantee your website will be found by the people in your area who are searching for a dentist.
Dental web marketing is part science and part art. The science behind a successful website is based on a general understanding of how Google (the world's top search engine) reads and ranks pages. No matter how attractive and informative your website is, and no matter how good you are as a dentist, if your website isn't in the top 1 – 5 search results on Google, you aren't going to be found. That's the bottom line.
Understanding this basic truth about dental web marketing, most dentists choose to hire a search engine optimization (SEO) consultant to design and maintain their website. The SEO expert is a Google scientist and web artist who can design a dental practice website that appeals to both people and search engines.
Don't delay your dental web marketing any longer. Contact our firm and let the SEO experts design a website for your practice that will set you apart from the crowd and earn you the new patients you deserve.
