A link from another website to your website is considered a backlink. The more backlinks you have, the better. But it is not only the number of the backlinks that count towards your website's page rank, the quality of the backlinks matters as well. If the website where the backlink originates from is relevant to your website and has a high page rank, the value of the link would be higher and would count more towards the ranking of your website. The anchor text used when building the link and the page the link points to also play a role in this matter.
Getting backlinks to your website it not easy and requires skills. Not everyone has the skills to build valuable backlinks for your website. Most search engines now recognize the link building systems used to artificially inflate the websites, and penalize the website by reducing its ranking among results or even completely banning it from their search engine. Also, not all links are good for your website. While there are links that work positively towards increasing your page rank, there are links that when accumulated, can actually have a negative effect on your page rank.
At SEOCompanyCA.com our team of link building professionals creates a custom backlinking strategy for your website to take advantage of any available chance to increase your popularity on the web and drive traffic to your website. This strategy may include backlinks from press releases, article distributions, directory submissions, social bookmarking submissions, local listings and social media websites.
Link building is a very precise and time-consuming task. At SEOCompanyCA.com we dedicate a team of specialists to this matter to make sure you are receiving related links with high quality to your website, constantly keep track of them and check these links on a regular basis to ensure they are always present.