Press Release

The nature of the media has evolved, and as a result public relation industry has changed. Consumers now go online to find information about a business and its products or services. Marketing and sale strategies now include optimized press releases.

At SEOCompanyCA.com we integrate online press release distribution into your search engine optimization strategy to increase the visibility of your website to search engines, which helps keep your website in organic search results and increase its ranking. In return your website's visibility to online users and consumers increases, and you experience a boost in traffic to your website. These press releases can also increase your communication with potential and existing customers by giving them news about your business, products and services or special offers, and driving them to your website, therefore increasing sales and revenue.

Optimized press releases stay longer on the web and are ranked higher among the organic results in search engines. When your target keywords are included in the press release according to SEO criteria, your press release would be more accessible to online users. You can easily drive targeting traffic and build valuable backlinks to your website.

When the press release is written about your products or services and target keywords are placed in strategic places in the press release, it becomes search engine optimized. Combined with an integrated and comprehensive SEO strategy, optimized press releases can increase your website's ranking among search results, create valuable backlinks and drive customers to your website and increase your revenue. In long term, this will help increase the page rank of your website, which is one of the primary goals of search engine optimization.

However, writing an optimized press release is not easy and is not something anyone can do. Our team of experienced SEO copywriters also excels in writing press releases that meet the criteria of an optimized press release. Once these press releases are distributed, we carefully track the results generated by them in terms of page view, backlinks, traffic to website, page rank and ranking among organic search results. We repeat the process based on your long term marketing strategy to boost these results furthermore.

Don't underestimate the power of search engine optimized press releases. Studies conducted in 2008 show that more than 80% of online users search for a product or service through a search engine before they decide about it. This number is bound to have increased further by now. Without a good ranking among search engine results, you are losing these potential customers. Optimized press releases can effectively help in increasing your visibility among the results and driving customers to your website.